Forces of Ronald Image

Who is attacking Super Size Me and Why

Super Size Me premiered in January at the Sundance Film Festival where director and on-screen guinea pig Morgan Spurlock won the award for Best Director (he did not win in the guinea pig category). Since then Super Size Me has gained a lot of attention from film critics, film festival audiences, and the readers of hundreds of newspapers around the world. Most of what has been said about the film has been positive. Some of what has been said has been critical, but fair.

Unfortunately, there is also a persistent, vigorous attempt to discredit the film and the filmmakers before people get to see for themselves and evaluate Super Size Me on its merits. For the most part, these negative messages haven't been able to change the terms of discussion about Super Size Me or to blunt the strong positive reaction common among people who get to see the movie.

This unfair negative press about Super Size Me has been coming from four corporate special interest groups that are using their cash, access, and PR machinery to try to counter the message of responsibility put forth by Super Size Me. They say that the film is a stunt meant to teach people to see themselves as victims, blaming others for personal problems.

They are distorting the truth. Super Size Me is intended as a call to action for everyone to take responsibility for the obesity epidemic facing America and the rest of the world. The fact is that we all need to take some measure of responsibility for this problem, and that includes corporations - especially those that sell and market food.

These deep pocket, industry-backed special interests fight tooth and nail against even the smallest measure of accountability levied against corporate giants. Among the groups fighting Super Size Me's call for solutions are people also working hard to roll back all environmental regulations, make the internet safe for spammers, and stonewall any attempts to remove known carcinogens from our farms, factories, and homes.

This site will give you some insight into the way these special interests pursue their extreme agendas, and how they go to any lengths to protect their values of greed and irresponsibility.

Pick a name on the right side of the screen to learn about the roles four people are taking in an effort to put special interests ahead of public health and open debate. One is the high-powered Washington lobbyist for the restaurant industry. Another is a mercenary journalist who will execute any corporate vendetta for a price. Now, McDonalds is paying for his pen. In the past, it's been Microsoft, or ExxonMobil.

So, yes there are critics who find fault with the film. That's good. But there are also corporate goons launching a high-priced deceptive attack. Such are the Forces of Ronald.